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The following case briefs and longer case stories represent
several of ReThink Marketing's recent client engagements.
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An international supercapacitor manufacturer
Transform the corporate Web site to reflect its expanding product suite and
showcase its growth and technology success to investors, partners, and customers
Conducted
interviews; gathered and analyzed company, product and competitive
data
Developed
Internet strategy in line with overall marketing approach
Created
detail site and information architecture
Revamped
company content for usability and flow
Created
extensive resources section of articles, review, and white
papers
Managed
Web development partner in designing, producing, and launching
the site
Consulted
on maintenance
services to support site changes and measure results
A
consistent and robust brand image to support company growth
A
vehicle to showcase the company to potential investors
and partners
A
powerful sales tool that richly communicates to the targeted
audiences
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A leading non-profit telecom association furthering international quality standards
Develop and guide implementation for a comprehensive communications strategy
to help the organization strengthen its image, embrace new technologies, and
attract leading international corporate members.
Interviewed
key executives, board members, and work group leaders
Analyzed
member and prospective member
annual surveys
Conducted
extensive secondary research
Refined
organizational positioning and messaging platform
Created
new communications material suite to U.S. and international
standards
Outlined
Web site modifications and presented plan for site redevelopment
Focused,
consistent collateral that effectively conveys the organization's
value
A
revamped global image to appeal to an international membership
Set
the stage for subsequent marketing phases, including Web site
revitalization
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A professional services company exclusively serving the telecom industry
Restructure disparate product offerings to successfully upsell services in
a
stagnant market and meet competitive challenges effectively.
Assessed
needs, benefits and features of target market
Interviewed existing and potential customers
Completed situational review of the competition, industry and regulatory
climate
Revitalized services suite by discarding unrelated offerings
Developed product strategy around the core service and its logical
extensions
Aligned positioning and marketing programs to reflect updated services
Improved ability to reconnect with customers
Increased visibility as specialized and complete provider to telecom services
Well poised to overcome competitive pressures
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A private regional university
Competitive landscape for adult education market changing. Needed to reassess
customer needs and marketing strategy, and create new messaging and communications
program to increase participant enrollment and positively communicate program
value.
Developed
customized online survey
Conducted
extensive competitor analysis
Delivered
in-depth research and analysis report
Created
new positioning and messaging platform
Developed
collateral and Web site content
Consulted
on new advertising campaign and recommended agency partner 
Substantially
increased Web traffic and prospect call-ins
Established
benchmarks and formal measurement program
Reduced
advertising costs by 30%
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A provider of business consulting services
Market confusion due to indistinctive name and brand strategy. Develop
a new name,
a new visual identity, and a new marketing strategy for a growing
professional
services
organization.
Completed company, competitive, and customer analysis
Researched naming opportunities and availability
Created a comprehensive identity analysis report
Conducted validation interviews with customers
Developed marketing strategy and action plan
Refined corporate positioning and message platform
Refreshed all collateral and Web content
Consulted
on identity package creation with designer partner
Increased prospect awareness of Company focus and capabilities
Favorable response from customers and prospects
Improved
Web site marketing responses and search engine positioning
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Revamping
Marketing for Business Growth 