ReThink Marketing doesn't
offer a "wide range of marketing services." Instead, we
Below you'll see a list of our strategic marketing services.
Don't be overwhelmed.
Dialogue and Analysis
Customer Dialogue & Analysis
Through interactive research, we deliver a deep understanding of the customer, his needs and perceptions, and his decision-making and buying processes. Methods include individual or group interviews, focus groups, and surveys as well as reviews of historical customer data. Our customer research services can be tailored to a recurring program, providing you with quarterly, semi-annual, or annual input. We also can plan and facilitate customer councils.
GOAL: To deliver insights that can improve the customer relationship and enable customer-focused decision making, service improvements, and product innovation.
Corporate & Marketing Effectiveness
We thoroughly examine your company including executive management; corporate mission, values, and business strategies; product offerings; marketing, sales, and customer service functions; and all communications activities. This information provides a comprehensive view of the people, processes, and systems that interact with and support the marketing discipline.
GOAL: To identify the internal challenges and barriers to marketing success, and develop a recommendation and action plan to improve the effectiveness and value of marketing as a strategic business function.
Competitive & Market Assessment
In addition to investigating your company's direct and indirect competitors, we gather market intelligence on the industry, channels, current and potential markets, and environmental influences. When coupled with the Corporate and Marketing Effectiveness study, this assessment clearly identifies external opportunities and threats, and identifies your company's standing in the marketplace.
GOAL: To understand the marketing environment and competitive forces that impact your company's products and business strategy, and provide recommendations to achieve a sustainable competitive advantage.
We perform a vertical audit of a specific corporate competency, reviewing and assessing its strengths, weaknesses, effectiveness, and results. Audit areas include:
Marketing — examines
the role, processes, staff, programs, linkages, impacts, and
GOAL: To evaluate the effectiveness of a specific competency or program, gauge its results and competitive value, recommend areas for improvement, and provide a plan of action.
Strategic Plan Development
At ReThink Marketing, research precedes strategy development. With the appropriate market research and analysis completed, we can develop a strategic marketing plan that includes the following components:
Segmentation & Market Alignment — We
review possible market segments to identify
GOAL: To develop a thoughtful, well-executed strategic plan that effectively connects with and motivates the target audience, achieving business growth and success.
We work closely and collaboratively with the CEO, marketing officer, or the executive team to align marketing strategy with business goals, facilitating group sessions as needed to build consensus. Specifically, we can advise management on issues such as increasing the strategic value and visibility of marketing, developing a company-wide customer orientation, decreasing marketing staff or hiring issues, improving executive communications, and more.
GOAL: To improve executive decision making and the value perception of marketing through expert third-party input, guidance, and facilitation.
While we don't provide production services, we support the in-house marketing department in their implementation of marketing programs and action plans to ensure they stay on strategy. Additionally, we can provide vendor reviews and recommendations; attend critical meetings as a facilitator or as an observer offering input or guidance; and mentor marketing staff and key vendor partners on effective planning and milestone delivery.
GOAL: To increase the effectiveness and efficiency of the marketing team and enable timely, on-strategy implementation.
ReThink Marketing can act as a neutral third party to facilitate meetings with executives, employees, departments, or customers. Sessions are customized to the needs of your group and typically include research, interviews, participant workbooks, professional scribing, and final analysis report. Facilitation is a powerful option for these needs — creative brainstorming, marketing planning, process improvement, team evaluation and input, mission and values development, and group problem solving.
GOAL: To accelerate fact finding, decision making, or consensus building that leads to improvements in management, team collaboration, and project progress.