Interviews
|
|
|
 |
 |
 |
 |
Following are several of ReThink
Marketing interviews with leading executives and marketing experts published
in our newsletter and
delivered to business and marketing professionals
monthly.
An Interview with Rosemary Remacle:
Is Technology Changing
the Face of
Startup Marketing?
We continue our series on marketing evolution with a conversation with Rosemary Remacle, principal of Market Focus and past venture partner at Sevin Rosen Funds. Join us to learn what has changed and surprisingly, what still remains the same when it comes to marketing at startups and early stage companies.
How Marketing is Evolving: An Interview
with Dr. Steve Perkins
We recently talked to Dr. Steve Perkins of Burke Inc. on some of the most pressing
issues that marketers face today: How has the Internet transformed market research?
What challenges do blogs and social networks pose for today’s market researchers?
Should companies be less focused on Marketing ROI today and more on accountability
to measure effectiveness? Read our complete interview to learn more on the latest
insights on marketing and research.
View More Interviews!
Subscribe
to our newsletter and ReThink Marketing will email you a private link
to these past interviews — plus each
quarter, you'll get "five-star" marketing
articles and commentaries.
| 2008 | ||
| Nov | An Interview with Rosemary Remacle: Is Technology Changing the Face of Start-up Marketing? | Rosemary Remacle Principal Market Focus |
| Jul | How Marketing is Evolving: An Interview with Dr. Steve Perkins |
Dr. Steve Perkins Sr. Consultant Burke Inc. |
| 2007 | ||
| Dec | Anatomy of a Hospital
Brand: A Transformation at Medical City Dallas |
Carol Ansley Consultant; former VP of Strategic Development |
| Jun | Visualizing Product Design:
A Conversation with Ignition |
Jeff Garrett Chief Marketing Officer |
| Mar | The Quest to Unify Network Security:
An Interview with DeepNines |
Sue Dark Founder & CEO |
| 2006 | ||
| Dec | Marketing Technology to Public Education: An Interview with istation.com | George Grayson Founder |
| Sep | Customer Focus: An Interview
with Animato Technologies |
Cynthia Comparin Founder, President, & CEO |
| Mar | Automating Healthcare
Transactions: An Interview with GTESS |
Andrea Overman SrVP & CMO |
| Jan | ATX Group:
The Power of Telematics in Automotive Marketing |
Gary Wallace VP, Corporate Relations |
| 2005 | ||
| Dec | ExactTarget:
How One Company is Changing Marketing |
Chris Baggott Co-Founder & CMO |
| Nov | GlobeRanger: Riding the RFID Wave | Jennifer Mao VP, Marketing |
| Oct | Mobility Ventures: Seeding
and Supporting Startup Success |
Michael Buckland Partner |
| Sep | Adimos: How Digital Media Meets Home Wireless Technology |
Sandeep Kumar President & CEO |
| Jul | Marketing Evolution: A Conversation with Dr. Steven Perkins, UT Dallas |
Dr. Steven Perkins Associate Dean UTD School of Management |
| Jun | Ignite Technologies:
Delivering Digital Content Globally |
John Rothwell President |
| May | Making iTV a Reality: An Interview with Bluestreak Network |
John Reed Chairman & CEO |
| Apr | Zyvex Revisited: Achieving Success in Nanotechnology | Dr. Thomas A. Cellucci President & COO |
| Mar | Global Networking: An Interview with MASERGY |
Barry D. Nalls President & CEO |
| Feb | Startup Positioning: An Interview with Sevin Rosen Funds Venture Partner Rosemary Remacle |
Rosemary Remacle Venture Partner |
| Jan | SMU and the Marketing of Higher Education |
Patti LaSalle Associate VP & Executive Director, Public Affairs, SMU |
| 2004 | ||
| Dec | ZixCorp: Marketing Technology to the Healthcare Industry |
Nigel Johnson VP, Bus Dev / Prod Mgt |
| Nov | A Conversation with Cbeyond Communications |
Brooks Robinson CMO |
| Oct | RF Technology: An Interview with SyChip, Inc. |
Dr. Moses T. Asom Co-Founder & SVP |
| Sep | Dominating a Market: Valerie Freeman & Imprimis Group |
Valerie Freeman Founder & CEO |
| Jul | An Interview with Telecom Expert Barbara Lancaster (LTC International) |
Barbara Lancaster Co-Founder & President |
| Jun | The Value of Research: An Interview with Nokia Americas |
Bernard Brenner Director, Americas Research |
| May | Personal Internet Security: A Conversation with Privacy, Inc. |
Phyllis Kramer VP, Marketing |
| Apr | OraMetrix: Marketing Medical Technology & Services |
Chuck Abraham CEO |
| Mar | On-Demand, Online: An Interview with HRsmart |
Mark Hamdan CEO |
| Feb | i.think_inc.: Pioneering Online Research |
Beth Mack President |
| Jan | Building Customer Loyalty: An Interview with UniFocus |
Dr. Matthew Schall, VP, Research |
| 2003 | ||
| Dec | InnerWireless: Marketing a New Venture |
Ed Cantwell President & CEO |
| Nov | Venture Marketing: A Conversation with STARTech |
Sejal Desai CEO |
| Oct | Brand Strategy: A Discussion with EDS |
Sherry Mendel EDS Brand Strategist |
| Sep | Disruptive Technologies: An Interview with Navini Networks |
Bjorn Kirchdorfer EVP |
| Jul | Marketing Nanotechnology: A Conversation with Zyvex |
Dr. Thomas A. Cellucci COO |
| Jun | Connecting Marketing and Sales: The Sales Company |
Debbie Mrazek President |
| Mar | Target Marketing: An Interview with Radioshack |
Douglas Scott VP, Marketing |
